My Manifesto

Women entrepreneurs need to incorporate marketing strategies that produce results while allowing room in the day for their busy personal schedules and relationships to also be a priority. A mom with children still at home is not going to be successful if her entire marketing strategy is based on attending conferences and trade shows that require extensive travel. She is more likely to be successful focusing on e-commerce and on-line social networking to get her products or services to her customers.

Likewise, for a woman looking to take her products or services to a national clientele and who wants to travel and see the world, it makes sense to invest in marketing opportunities that take her to destinations that inspire and stimulate her creativity. Business and Marketing strategies designed around the desires of the business creator will enhance the productivity and result in superior products and services.

Women-centric Marketing is as complex as women themselves and for our purposes takes into consideration two main categories. First are the women entrepreneurs who are doing the marketing and second are the women as the target market.

If women are your target clients it is important to understand that women are complex and are often times moving targets for marketers. When marketing to women, your strategies cannot be static and must constantly evolve. Whether you are marketing to women or with women entrepreneurs there are key factors that must be taken into consideration to be successful.

Time is Everything to a Woman
Waste a woman's time and feel the burn. Time is money. Find ways to save her time or make her money and she will pay attention.

The Fun Factor
Women value fun! Inject fun into your products or services and watch women flock and flourish.

Price, Value and Biggest Bang for Her Buck
Women search for deals and consider it an accomplishment when they can see the short and long-term value in their purchases.

When you work with Business Legs, you will have the human-factor that books alone cannot provide to help guide your planning for business success. Business Legs is committed to providing achievable Marketing Plans and Start Up Business Guidance to women with existing businesses or launching new ones. With Business Legs you get instant gratification, a plan for long-term success and you have fun in the process!

Women are rapidly becoming a force in economic development, as they are now starting businesses at twice the rate of men. It has been well documented that women have their own attitudes about business. Priorities and motivation for doing what we do are completely different. Business Legs understands these priorities and develops strategies that serve them, and in turn, serve you.

Business books and templates can be starting points for developing a Marketing Plan or as a guide to starting a new business, however, they are simply too generic to capture your special qualities and to take into consideration all of the factors that make up your ever-evolving, busy life. Business Legs focuses on your role in your business and how to make it best serve you, and your lifestyle.